{"id":552,"date":"2025-01-14T20:06:35","date_gmt":"2025-01-14T23:06:35","guid":{"rendered":"https:\/\/aeria-cs.com.br\/?post_type=portfolio_item&#038;p=552"},"modified":"2025-01-16T08:53:53","modified_gmt":"2025-01-16T11:53:53","slug":"projeto-analise-de-conversas-no-whatsapp-para-extracao-de-insights","status":"publish","type":"portfolio_item","link":"https:\/\/aeria-cs.com.br\/index.php\/port\/projeto-analise-de-conversas-no-whatsapp-para-extracao-de-insights\/","title":{"rendered":"Projeto: An\u00e1lise de Conversas no WhatsApp para Extra\u00e7\u00e3o de Insights"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Objetivo<\/h2>\n\n\n\n<p>O objetivo deste projeto \u00e9 desenvolver um sistema capaz de analisar conversas no WhatsApp para extrair insights valiosos, utilizando t\u00e9cnicas de ci\u00eancia de dados e processamento de linguagem natural (PLN). O foco \u00e9 identificar padr\u00f5es de comunica\u00e7\u00e3o, realizar an\u00e1lise de sentimento e apresentar os resultados de forma visual e compreens\u00edvel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Escopo<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Extra\u00e7\u00e3o de Dados<\/strong>: Coleta de dados a partir de hist\u00f3ricos de conversas exportados do WhatsApp.<\/li>\n\n\n\n<li><strong>Limpeza e Prepara\u00e7\u00e3o de Dados<\/strong>: Processamento dos textos para remo\u00e7\u00e3o de ru\u00eddos e prepara\u00e7\u00e3o para an\u00e1lise.<\/li>\n\n\n\n<li><strong>An\u00e1lise de Sentimento<\/strong>: Classifica\u00e7\u00e3o das mensagens em positivas, negativas ou neutras.<\/li>\n\n\n\n<li><strong>Identifica\u00e7\u00e3o de Padr\u00f5es<\/strong>: An\u00e1lise de frequ\u00eancia de palavras, temas e entidades nomeadas.<\/li>\n\n\n\n<li><strong>Visualiza\u00e7\u00e3o de Dados<\/strong>: Cria\u00e7\u00e3o de gr\u00e1ficos e dashboards para apresenta\u00e7\u00e3o dos resultados.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Tecnologias Utilizadas<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Python<\/strong>: Para processamento de dados e an\u00e1lise.<\/li>\n\n\n\n<li><strong>NLTK e spaCy<\/strong>: Ferramentas de Processamento de Linguagem Natural.<\/li>\n\n\n\n<li><strong>Pandas e Matplotlib<\/strong>: Bibliotecas para manipula\u00e7\u00e3o de dados e visualiza\u00e7\u00e3o.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Metodologia<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Coleta de Dados<\/strong>: Extra\u00e7\u00e3o de hist\u00f3ricos de conversa do WhatsApp em formato de texto.<\/li>\n\n\n\n<li><strong>Limpeza de Dados<\/strong>: Remo\u00e7\u00e3o de stopwords, tokeniza\u00e7\u00e3o e normaliza\u00e7\u00e3o dos textos.<\/li>\n\n\n\n<li><strong>An\u00e1lise de Sentimento<\/strong>: Aplicando algoritmos de machine learning para classifica\u00e7\u00e3o do sentimento.<\/li>\n\n\n\n<li><strong>Identifica\u00e7\u00e3o de Padr\u00f5es<\/strong>: Utiliza\u00e7\u00e3o de t\u00e9cnicas de PLN para detectar temas e entidades relevantes.<\/li>\n\n\n\n<li><strong>Visualiza\u00e7\u00e3o<\/strong>: Desenvolvimento de dashboards interativos para apresenta\u00e7\u00e3o dos insights.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Resultados Esperados<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"782\" height=\"667\" data-id=\"546\" src=\"https:\/\/aeria-cs.com.br\/wp-content\/uploads\/2025\/01\/Rplot.png\" alt=\"\" class=\"wp-image-546\" srcset=\"https:\/\/aeria-cs.com.br\/wp-content\/uploads\/2025\/01\/Rplot.png 782w, https:\/\/aeria-cs.com.br\/wp-content\/uploads\/2025\/01\/Rplot-300x256.png 300w\" sizes=\"(max-width: 782px) 100vw, 782px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"783\" height=\"668\" data-id=\"547\" src=\"https:\/\/aeria-cs.com.br\/wp-content\/uploads\/2025\/01\/baccd292-0e25-4c9e-8478-befec82aeddf.png\" alt=\"\" class=\"wp-image-547\" srcset=\"https:\/\/aeria-cs.com.br\/wp-content\/uploads\/2025\/01\/baccd292-0e25-4c9e-8478-befec82aeddf.png 783w, https:\/\/aeria-cs.com.br\/wp-content\/uploads\/2025\/01\/baccd292-0e25-4c9e-8478-befec82aeddf-300x256.png 300w\" sizes=\"(max-width: 783px) 100vw, 783px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"782\" height=\"667\" data-id=\"548\" src=\"https:\/\/aeria-cs.com.br\/wp-content\/uploads\/2025\/01\/Rplot02.png\" alt=\"\" class=\"wp-image-548\" srcset=\"https:\/\/aeria-cs.com.br\/wp-content\/uploads\/2025\/01\/Rplot02.png 782w, https:\/\/aeria-cs.com.br\/wp-content\/uploads\/2025\/01\/Rplot02-300x256.png 300w\" sizes=\"(max-width: 782px) 100vw, 782px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"783\" height=\"668\" data-id=\"549\" src=\"https:\/\/aeria-cs.com.br\/wp-content\/uploads\/2025\/01\/c91520eb-43e7-4636-9674-d99511229220.png\" alt=\"\" class=\"wp-image-549\" srcset=\"https:\/\/aeria-cs.com.br\/wp-content\/uploads\/2025\/01\/c91520eb-43e7-4636-9674-d99511229220.png 783w, https:\/\/aeria-cs.com.br\/wp-content\/uploads\/2025\/01\/c91520eb-43e7-4636-9674-d99511229220-300x256.png 300w\" sizes=\"(max-width: 783px) 100vw, 783px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"783\" height=\"668\" data-id=\"550\" src=\"https:\/\/aeria-cs.com.br\/wp-content\/uploads\/2025\/01\/4b4505d5-1aa0-47ed-baa4-9787597e200c.png\" alt=\"\" class=\"wp-image-550\" srcset=\"https:\/\/aeria-cs.com.br\/wp-content\/uploads\/2025\/01\/4b4505d5-1aa0-47ed-baa4-9787597e200c.png 783w, https:\/\/aeria-cs.com.br\/wp-content\/uploads\/2025\/01\/4b4505d5-1aa0-47ed-baa4-9787597e200c-300x256.png 300w\" sizes=\"(max-width: 783px) 100vw, 783px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"543\" src=\"https:\/\/aeria-cs.com.br\/wp-content\/uploads\/2025\/01\/IL92A2WoQyyQSF6jT-UzEQ.webp\" alt=\"\" class=\"wp-image-543\" srcset=\"https:\/\/aeria-cs.com.br\/wp-content\/uploads\/2025\/01\/IL92A2WoQyyQSF6jT-UzEQ.webp 1024w, https:\/\/aeria-cs.com.br\/wp-content\/uploads\/2025\/01\/IL92A2WoQyyQSF6jT-UzEQ-300x300.webp 300w, https:\/\/aeria-cs.com.br\/wp-content\/uploads\/2025\/01\/IL92A2WoQyyQSF6jT-UzEQ-150x150.webp 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identifica\u00e7\u00e3o de padr\u00f5es de comunica\u00e7\u00e3o e sentimentos predominantes nas conversas.<\/li>\n\n\n\n<li>Melhoria no atendimento ao cliente com base nos insights obtidos.<\/li>\n\n\n\n<li>Ferramenta para detec\u00e7\u00e3o de fraudes atrav\u00e9s da an\u00e1lise de comportamento comunicacional.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Desafios e Considera\u00e7\u00f5es \u00c9ticas<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Garantia da privacidade e seguran\u00e7a dos dados dos usu\u00e1rios.<\/li>\n\n\n\n<li>Conformidade com as leis de prote\u00e7\u00e3o de dados e boas pr\u00e1ticas de an\u00e1lise.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Conclus\u00e3o<\/h2>\n\n\n\n<p>Este projeto busca aproveitar o potencial das conversas no WhatsApp para gerar insights que podem transformar a forma como empresas e institui\u00e7\u00f5es entendem e interagem com seus clientes e p\u00fablico. A an\u00e1lise respons\u00e1vel e \u00e9tica \u00e9 fundamental para o sucesso desta iniciativa.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Objetivo O objetivo deste projeto \u00e9 desenvolver um sistema capaz de analisar conversas no WhatsApp para extrair insights valiosos, utilizando t\u00e9cnicas de ci\u00eancia de dados e processamento de linguagem natural (PLN). O foco \u00e9 identificar padr\u00f5es de comunica\u00e7\u00e3o, realizar an\u00e1lise de sentimento e apresentar os resultados de forma visual e compreens\u00edvel. Escopo Tecnologias Utilizadas Metodologia&#8230;<\/p>\n","protected":false},"author":1,"featured_media":541,"parent":0,"template":"","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_wpzb_portfolio_video_type":"","_wpzb_portfolio_video_id":0,"_wpzb_portfolio_video_url":"","footnotes":""},"portfolio":[60],"class_list":["post-552","portfolio_item","type-portfolio_item","status-publish","has-post-thumbnail","hentry","portfolio-data-science"],"featured_media_urls":{"thumbnail":["https:\/\/aeria-cs.com.br\/wp-content\/uploads\/2025\/01\/LRxgTMs_R7CZOnINLg67GQ-150x150.webp",150,150,true],"medium":["https:\/\/aeria-cs.com.br\/wp-content\/uploads\/2025\/01\/LRxgTMs_R7CZOnINLg67GQ-300x300.webp",300,300,true],"medium_large":["https:\/\/aeria-cs.com.br\/wp-content\/uploads\/2025\/01\/LRxgTMs_R7CZOnINLg67GQ.webp",751,751,false],"large":["https:\/\/aeria-cs.com.br\/wp-content\/uploads\/2025\/01\/LRxgTMs_R7CZOnINLg67GQ.webp",751,751,false],"blog-sidebar-size":["https:\/\/aeria-cs.com.br\/wp-content\/uploads\/2025\/01\/LRxgTMs_R7CZOnINLg67GQ.webp",100,100,false],"home-slider-blog-image":["https:\/\/aeria-cs.com.br\/wp-content\/uploads\/2025\/01\/LRxgTMs_R7CZOnINLg67GQ.webp",320,320,false],"home-slider-blog-image-one":["https:\/\/aeria-cs.com.br\/wp-content\/uploads\/2025\/01\/LRxgTMs_R7CZOnINLg67GQ.webp",260,260,false],"home-slider-blog-image-three":["https:\/\/aeria-cs.com.br\/wp-content\/uploads\/2025\/01\/LRxgTMs_R7CZOnINLg67GQ.webp",250,250,false],"home-slider-blog-image-four":["https:\/\/aeria-cs.com.br\/wp-content\/uploads\/2025\/01\/LRxgTMs_R7CZOnINLg67GQ.webp",228,228,false],"home-slider-blog-image-five":["https:\/\/aeria-cs.com.br\/wp-content\/uploads\/2025\/01\/LRxgTMs_R7CZOnINLg67GQ.webp",370,370,false],"renev-related-post-size":["https:\/\/aeria-cs.com.br\/wp-content\/uploads\/2025\/01\/LRxgTMs_R7CZOnINLg67GQ.webp",270,270,false],"renev-class-post":["https:\/\/aeria-cs.com.br\/wp-content\/uploads\/2025\/01\/LRxgTMs_R7CZOnINLg67GQ.webp",306,306,false],"renev-class-post-two":["https:\/\/aeria-cs.com.br\/wp-content\/uploads\/2025\/01\/LRxgTMs_R7CZOnINLg67GQ.webp",230,230,false],"1536x1536":["https:\/\/aeria-cs.com.br\/wp-content\/uploads\/2025\/01\/LRxgTMs_R7CZOnINLg67GQ.webp",1024,1024,false],"2048x2048":["https:\/\/aeria-cs.com.br\/wp-content\/uploads\/2025\/01\/LRxgTMs_R7CZOnINLg67GQ.webp",1024,1024,false],"tenweb_optimizer_mobile":["https:\/\/aeria-cs.com.br\/wp-content\/uploads\/2025\/01\/LRxgTMs_R7CZOnINLg67GQ-600x600.webp",600,600,true],"tenweb_optimizer_tablet":["https:\/\/aeria-cs.com.br\/wp-content\/uploads\/2025\/01\/LRxgTMs_R7CZOnINLg67GQ-768x768.webp",768,768,true],"portfolio_item-thumbnail":["https:\/\/aeria-cs.com.br\/wp-content\/uploads\/2025\/01\/LRxgTMs_R7CZOnINLg67GQ-600x400.webp",600,400,true],"portfolio_item-thumbnail@2x":["https:\/\/aeria-cs.com.br\/wp-content\/uploads\/2025\/01\/LRxgTMs_R7CZOnINLg67GQ-1024x800.webp",1024,800,true],"portfolio_item-masonry":["https:\/\/aeria-cs.com.br\/wp-content\/uploads\/2025\/01\/LRxgTMs_R7CZOnINLg67GQ-600x600.webp",600,600,true],"portfolio_item-masonry@2x":["https:\/\/aeria-cs.com.br\/wp-content\/uploads\/2025\/01\/LRxgTMs_R7CZOnINLg67GQ.webp",1024,1024,false],"portfolio_item-thumbnail_cinema":["https:\/\/aeria-cs.com.br\/wp-content\/uploads\/2025\/01\/LRxgTMs_R7CZOnINLg67GQ-800x335.webp",800,335,true],"portfolio_item-thumbnail_portrait":["https:\/\/aeria-cs.com.br\/wp-content\/uploads\/2025\/01\/LRxgTMs_R7CZOnINLg67GQ-600x900.webp",600,900,true],"portfolio_item-thumbnail_portrait@2x":["https:\/\/aeria-cs.com.br\/wp-content\/uploads\/2025\/01\/LRxgTMs_R7CZOnINLg67GQ.webp",1024,1024,false],"portfolio_item-thumbnail_square":["https:\/\/aeria-cs.com.br\/wp-content\/uploads\/2025\/01\/LRxgTMs_R7CZOnINLg67GQ-800x800.webp",800,800,true]},"_links":{"self":[{"href":"https:\/\/aeria-cs.com.br\/index.php\/wp-json\/wp\/v2\/portfolio_item\/552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aeria-cs.com.br\/index.php\/wp-json\/wp\/v2\/portfolio_item"}],"about":[{"href":"https:\/\/aeria-cs.com.br\/index.php\/wp-json\/wp\/v2\/types\/portfolio_item"}],"author":[{"embeddable":true,"href":"https:\/\/aeria-cs.com.br\/index.php\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/aeria-cs.com.br\/index.php\/wp-json\/wp\/v2\/portfolio_item\/552\/revisions"}],"predecessor-version":[{"id":553,"href":"https:\/\/aeria-cs.com.br\/index.php\/wp-json\/wp\/v2\/portfolio_item\/552\/revisions\/553"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aeria-cs.com.br\/index.php\/wp-json\/wp\/v2\/media\/541"}],"wp:attachment":[{"href":"https:\/\/aeria-cs.com.br\/index.php\/wp-json\/wp\/v2\/media?parent=552"}],"wp:term":[{"taxonomy":"portfolio","embeddable":true,"href":"https:\/\/aeria-cs.com.br\/index.php\/wp-json\/wp\/v2\/portfolio?post=552"}],"curies":[{"name":"wp","href":"http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